Introductions That Pop: A Formula for Better Elevator Statements
We’re in a season where so many of us are navigating new paths to our futures. One of the most important tools in your toolbox is the Elevator Statement – so named because this brief introduction should be clearly communicated during an elevator ride.
Once you know how to formulate them, Elevator Statements are simple to create as events or circumstances demand. The key to remember is that you’re not only providing a name and position, but clarity about your value or what you seek.
Here’s straight-forward formula:
Hi, I’m [NAME], a [TITLE]. I help [TYPES OF ORGANIZATIONS OR GROUPS] [DO THIS — WHAT YOU’RE EXCELLENT AT DOING] to [REALIZE A SPECIFIC TYPE OF BENEFIT OR ACCOMPLISH SPECIFIC TYPES OF GOALS].
That should take about 15 – 30 seconds. If you have time to add a line, consider something like:
I’m especially interested in [CONNECTING WITH CERTAIN PEOPLE / TYPES OF WORK / LEARNING ABOUT SPECIFIC AREAS OF INTEREST].
Or:
I came here today to [CONNECT WITH SPECIFIC TYPES OF PEOPLE / FIND CERTAIN TYPES OF WORK / LEARN MORE ABOUT SPECIFIC AREAS OF INTEREST].
This second part of the statement helps shape the direction of the conversation. You can’t find what you seek if you don’t ask for it.
Here’s an example of a statement I might use:
Hi, I’m Gaea Honeycutt, a career coach. I help mid-career professionals clarify the future they envision and map the strategic path to get there. I’m especially interested in supporting clients transitioning between sectors.
Another example:
Hi, I’m Awesome Person and I specialize in aligning enterprise strategy with execution — managing complex portfolios and coordinating across functions to drive strategic collaboration with stakeholders and partners.
Create two to four versions of your elevator statement for each target audience and/or situation. Your approach at a networking event will differ from what you say during a job fair – and both will differ from what you say in a social setting.
What’s your best tip for creating a memorable introduction?
Want some more examples? Here’s a helpful TED Talk: